This multi-sensory Vincent van Gogh exhibition is ready for its US debut
Following on from its stellar success in Europe, Asia and Australia, the multi-sensory Vincent Van Gogh exhibition is coming to the US for the first time at the Salvador Dalí Museum, Florida, the Indianapolis Museum of Art at Newfields, and the Germania Club Building in Chicago.
The highly-anticipated Van Gogh Live will open on November 21 at the the Dalí in St Petersburg, Florida, making it the first US museum to host an exhibition of this scale, according to organizers. Through ceiling digital projection, close to 3000 moving images will illuminate the colorful brushstrokes of Vincent van Gogh in larger-than-life scenes, giving visitors the opportunity to effectively step inside the Dutch artist's famous paintings. A musical soundscape will accompany the projections to add to the dream-like state of the exhibition, while aromas will be infused throughout the auditorium so that museum-goers can literally stop and smell the Sunflowers.
The exhibition is the brainchild of Australian-based Grande Experiences who have presented the exhibition in 50 cities worldwide, after debuting in Paris in 2019 as la nuit étoilée. Organizers say it's now the most visited multi-sensory exhibition in the world. And when it finishes its run in St Petersburg in April, it will head north to THE LUME Indianapolis, a new experiential gallery in Newfields. The exhibition will occupy the museum’s entire fourth floor with nearly 30,000 sq ft of immersive, digital art, marking it the largest continuous exhibition space in the museum's 137-year history. Curators hope it will attract a more diverse audience who seek to experience and enjoy art in a less-formal setting than a traditional gallery.
"I am very pleased that we have been able to partner with Grande Experiences to become the first museum in the country to fully embrace the future of digital exhibitions," said Dr. Charles L. Venable The Melvin & Bren Simon Director and CEO at Newfields. "My experience on other continents demonstrated how the combination of cutting-edge digital projection technology and great works of art can motivate new audiences to engage with art exhibitions."
Chicago's turn is in February, but it's the Italian team who worked on the Atelier des Lumières exhibitions in Paris (which featured in Emily in Paris), and the Immersive Van Gogh exhibit in Toronto, who will bring their version to the Windy City. It will be a similar exhibition with 50 digital projectors illuminating the 35-foot walls of the Germania Club. Operators Immersive Art Space LP say they've signed a five-year lease with the building under the name Lighthouse ArtSpace Chicago. So expect more interactive exhibitions in the near future.
Tickets to "Immersive Van Gogh" in Chicago will go on sale November 23 at 11am here. General admission for adults starts at $40. The show is currently scheduled to run from February 11 until May 2.
Tickets for Van Gogh Alive at the Dalí Museum are on sale now. General admission for adults starts at $25. The exhibition will run from November 21, 2020 until April 11, 2021.
Tickets for THE LUME Indianapolis at Newfields will go on sale ahead of the grand opening in June 2021. For more information, see here.
This article was first published on October 7, 2020 and updated on November 20, 2020.